LESSON 1 QUIZ

Q1 The VSL’s primary purpose is to:

A) Makes booking harder for everyone

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B) Avoids asking for commitments

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C) Adds steps without purpose

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D) Filters for readiness and improves quality

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Q2 A follow-up system should be:

A) Multi-channel and scheduled

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B) Only email

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C) Only when you feel like it

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D) Always aggressive

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Q3 (Multiple choice) Which are examples of “conditions” you can control?

A) Decision process

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B) Prospect’s mood

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C) Quantified impact

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D) Scheduled next step

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E) Competitor actions

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Q3 A strong avatar definition should include:

A) Their constraints and buying triggers

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B) Only demographics

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C) Your company history

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D) Competitor names

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Q5 (Single choice) Selling the prospect (vs. the product) focuses primarily on:

A) Explaining benefits early

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B) Diagnosing pain and earning the right to recommend

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C) Showing pricing first

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D) Overcoming objections aggressively

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Zack March 7, 2026

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