ATLVets | Veteran Leadership Development Organization | Atlanta, GA

ATLVets — Advancing The Line. Not Atlanta Vets. Not the animal clinic. Stay with us.

You Led at the
Highest Level.
Now What?

Built for the veteran who did 15 years — not 4. Who went through every transition program available, got the job or built the business, and is still asking: Is this it? ATLVets is the development system the military forgot to build for after you get out. Six programs. No graduation. The next level is always available — if you're willing to earn it.

Find My Program → Join the 22 Initiative

App Live Now

16,000 Served in 2025

Nationwide Community

Flagship Program Senior Leader
Track Entrepreneurship & ownership — enrolling now

Institute Programs 5 Tracks across entrepreneurship, workforce, women's leadership, men's development & spiritual resilience

The Crisis We're Fighting 22 Veterans lost every day — join the 22 Initiative for $22/month

Veterans & Families Served 16,000 In 2025 — across all programs, events, and community

Featured Speakers

GEN (R)David Petraeus

ADM (R)James Stavridis

NSW / AuthorJack Carr

Founder · Great American CookieMichael Coles

MG (R) · AdvisoryBill Gayler

Built on
Five Pillars

Marketing

Own your story without the uniform

Mindset

Lead yourself before you lead others

Movement

Discipline built into daily life

Money Management

Financial intelligence for operators

Ministry

Heal the head and heart connection

ATLVets

Advancing The Line —
What That Looks Like

The Villain Has a Name

Isolation. Purposelessness.
Silence. 22 a Day.

Veterans don't die because they're weak. They die because the military spent 15 years giving them a mission, a team, and a standard — and nobody told them that all stops the day they sign out. No next assignment. No orders. No development plan. Just a DD-214 and a handshake. ATLVets exists because that's not good enough.

Become a Hero Tree Member → $22/month · Cancel anytime
100% funds veteran programs

Speaker Series

ATLVets Brings
The Conversation
to You

From four-star generals to Navy SEALs turned bestselling authors — ATLVets curates conversations that matter, in communities across the country. Real leaders. Real stories. No green room politics. Wherever veterans are, we show up.

1,000+

Attendees at a single event

Events in one day — Petraeus

4★

Generals & national authors

On Stage · Fireside Chat

Zack Knight Hosts Jack Carr

ATLVets Author Series · Atlanta · 2024

The Room

General, US Army (Ret.) · Former Director, CIA

David Petraeus

"A huge thanks to ATLVets for putting together an amazing speaking event. They even provided great video content after the event. Very well done on all counts."

3 Events · 1,000+ Total Attendees · Nationwide

Admiral, US Navy (Ret.) · Former NATO Supreme Commander

James Stavridis

"What a wonderful event. My thanks to everybody for asking me to come to Atlanta and talk about these important topics. Well done ATLVets."

ATLVets Speaker Series · Nationwide

Retired Navy SEAL · NY Times Bestselling Author

Jack Carr

"The ATLVets Speaker event was amazing and the team put together an awesome production. I can't wait to come back to Atlanta."

ATLVets Author Series · Nationwide

Apply to Speak → See Upcoming Events

ATLVets Leadership Institute

Your Next
Mission.
You Choose It.

In the military, they assigned the mission. In civilian life, that's on you. That's not a problem — it's the opportunity most veterans don't realize they have. The Leadership Institute gives you the framework to choose the next mission and execute it at the standard you were trained to. Pick your path.

Build a Business

"I led at the highest level. What I own next has to match that."

The Senior Leader Track is for founders, operators, and acquisition-ready leaders. If you need someone to explain what an LLC is, we can refer you elsewhere. If you've already built something and need what comes next — this is it.

Senior Leader Track →

Build a Career

"My experience is worth more than any résumé shows. I just need someone who gets that."

VetOPS and AMP provide individualized roadmaps — not generic career advice. Built for the veteran who led hundreds of people and is done competing for entry-level roles. Senior positions. Direct employer connections. Your standard, not theirs.

Workforce Track →

Build Yourself

"The hardest mission I've faced is the one happening at home — and nobody prepared me for it."

Heroic Forge and Beyond the Uniform address the personal side of leadership — identity, moral injury, faith, and the work of becoming who you actually want to be after service. Not a support group. Structured, accountable, deliberate development.

Personal Development →

Build the Community

"I need to be in a room where the standard is familiar again."

Events, the Speaker Series, family programming, and the broader ATLVets community. If you're not ready to commit to a program yet — start here. Come to one event. See the room. The programs will make more sense once you've been in it.

Join the Community →

Trusted Partners & Supporters

Active Campaign

Veterans Rebuilding
Jamaica

Service beyond the uniform. ATLVets veterans are on the ground helping communities rebuild after disaster — because the mission never stops. Every dollar goes directly to materials, labor, and the people who need it.

Support the Campaign → Learn More

ATLVets Leadership Institute

The Plan That
Gets You There

Where Veterans Come to Lead Again

Every program under the Leadership Institute is built around one principle: give veterans the operating system they need to lead at the executive level — in business, at home, and in community. No hand-holding. No performative support. Real development.

Find Your Track

Take 2 minutes to identify which program fits your goals, stage, and background.

Join the Cohort

Get placed in a small, high-standards group with a mentor and peer accountability built in.

Advance the Line

Execute. Build. Lead. The program goes as long as you need it to — there's no graduation.

Flagship Program

⬤ Enrolling Now

Senior Leader Track:
Entrepreneurship
& Ownership

"Graduates leave this program as owners — of companies, of outcomes, and of their own next chapter."

Cohort-based ownership readiness for founders scaling their companies and veterans pursuing business acquisition through Patriot Growth Capital. Mentor-led, peer-accountable, high-standards — no excuses. This is where leadership experience becomes equity.

Ownership Readiness Operational Excellence Growth Engine PGC Acquisition Path

Open Enrollment Apply to the Program →

VetOPS

Workforce Development

"A career that matches your capability."

Advanced manufacturing, skilled trades, and career transition tracks. Individualized roadmaps and direct employer connections for veterans entering the workforce at the level they deserve.

Active Explore →

Women Veterans Cohort

Women's Leadership Program

"A network built by leaders, for leaders."

A dedicated cohort for women veterans building leadership, community, and career momentum — with peer accountability and mentorship from women who've led under the same pressure.

Active Join →

Heroic Forge

Men's Development Program

"The man behind the rank, rebuilt."

Faith-integrated growth, brotherhood, and accountability for male veterans. Tackling moral injury, identity post-service, and the deliberate work of becoming a better man — in every domain of life.

Active Learn More →

Resilience & Reflection

Spiritual Development Program

"Heal what the uniform couldn't."

A spiritual pathway focused on healing, reflection, and reconnection — for veterans carrying the moral and emotional weight of service and navigating what comes on the other side of it.

Active Learn More →

Community Wins

The Line
Is Moving

From intimate retreats to 1,000-person events with four-star generals — ATLVets has a track record of real, measurable community impact. This is what the plan looks like in action.

Inaugural Soiree · 2022

Where It Started

Launched ATLVets publicly, featuring military widow Tessa Arnold and her SnapBack Energy story — the first live proof that the mission had legs.

2022

A Day with Petraeus

1,000+ Attendees

Three events, one day, one of the most decorated generals in American history. The largest single-day impact event in ATLVets history.

1K+

VETLANTA Partnership

20× Visibility

A $12,000 co-marketing commitment that multiplied VETLANTA's reach 20 times in a single calendar year. Community building with leverage.

20×

Sweat with a Vet

Mercedes-Benz Stadium

Monthly community workouts growing every month. Veterans driving 3+ hours just to be in the room. Brotherhood built one rep at a time.

BATL Biz Summit

Annual Conference

ATLVets' flagship business conference — veteran entrepreneurs, corporate partners, and community leaders under one roof once a year.

First Annual Retreat

12 People. Full Weekend.

The first ATLVets Retreat — a full weekend of deliberate development. The kind of weekend that changes the trajectory of the year that follows it.

Erik Williams, US Army Special Forces veteran and Purple Heart recipient, founder of Breach the Darkness Initiative, featured at ATLVets Soiree

Community Impact Story

From the Field
to the
Foundation

"ATLVets gave me the platform, the community, and the push I needed to launch what I'd been carrying for years."

Erik Williams has served in the US Army since 2012 — awarded the Purple Heart and Bronze Star for combat actions, currently serving with 19th Special Forces Group. At the 2nd Annual ATLVets Soiree, Erik launched the Breach the Darkness Initiative — a foundation built to reach veterans in crisis and bring them back from the edge. He didn't just attend an event. He changed the trajectory of his mission.

19th Special Forces Group Purple Heart Bronze Star Breach the Darkness Initiative

Erik Williams

US Army (Active) · Founder, Breach the Darkness Initiative · ATLVets Community Member

From the Founder's Mentor

When Business
Meets Mission

Michael J. Coles built Great American Cookie Company from a $8,000 investment into a $100 million brand. He's run for US Senate, led CEO-level turnarounds, and spent decades investing in leaders who matter. He wrote the foreword to Zack's book, The Legacy of Love — and here's what he said about what ATLVets is building.

Michael J. Coles

Founder, Great American Cookie Co. · Author · Mentor to ATLVets Founder Zack Knight

In Their Words

What Happens
When You Walk
Into the Room

The ATLVets Speaker event was amazing and the team put together an awesome production. I can't wait to come back to Atlanta for future events and keep Advancing The Line.

Jack Carr

Retired Navy SEAL · NY Times Bestselling Author

What a wonderful event. My thanks to everybody for asking me to come to Atlanta and talk about these important topics. Well done ATLVets and thank you for Advancing The Line.

Admiral James Stavridis

US Navy (Ret.) · Former NATO Supreme Commander

A huge thanks to ATLVets for putting together an amazing author speaking event. They even provided great video content after the event. Very well done on all counts.

General David Petraeus

US Army (Ret.) · Former Director, CIA

From the Founder

Zack A. Knight, MBA

Founder & Chair, ATLVets Inc.

#1 Bestseller — Mental Health & Philosophy The Legacy of Love Tactical Leader Podcast ~500 Episodes

Zack Knight is a medically retired Army veteran who tried every program available after service — and found them designed for the 22-year-old coming off a 4-year enlistment, not the 15-year veteran who had already built multiple six-figure businesses and led hundreds of people. The MBA-level development frameworks didn't exist in the veteran space. So he built them. ATLVets isn't a program he created. It's the program he needed and couldn't find. His book, The Legacy of Love, debuted as a #1 bestseller. His podcast, Tactical Leader, has nearly 500 episodes. The mission didn't stop when he took the uniform off — it just changed form.

The Legacy of Love → Tactical Leader Podcast →

Capital Campaign · In Development

The Mission
Deserves a
Permanent Home

In the military, there's always another school. Boot camp. AIT. Ranger School. Officer candidate course. War college. The schoolhouse always exists. ATLVets is building the civilian equivalent — a permanent Center of Excellence that houses every Leadership Institute program under one roof, generates earned revenue, and makes this mission institutional rather than organizational. The building is the commitment made concrete. Be among the first to know when the campaign launches.

Physical home of the ATLVets Leadership Institute
Veteran services hub and professional development center
Event and conference space generating earned revenue
Permanent institutional infrastructure — not a program, a place

Be Part of What's Being Built

Interest from individual donors, corporate sponsors, and community partners welcome. Be among the first to know when the campaign launches.

New Release

The ATLVets
App is Live

Your community, programs, events, and resources — in your pocket. Track hours, connect with your cohort, and stay plugged into ATLVets wherever you are.

Program enrollment & progress tracking
Community feed & direct member messaging
Events calendar with one-tap RSVP
Career board & job alerts
22 a Day Hero Tree dashboard

🍎

▶

ATLVets

Welcome
Back, Vet.

Next Event

Senior Leader
Cohort Kickoff

Thu, Apr 10 · 6:00 PM EST

🎖️

Status

Active

⏱

Hours

Heroic Forge Session

Sat, Apr 12 · 9:00 AM

Sweat with a Vet

Sat, Apr 19 · 7:00 AM

Your Next Move

The Next
Mission Is
Yours to Choose.

16,000 veterans and families found their next chapter through ATLVets in 2025. The programs exist. The community exists. The standard is set. The only question is whether you're ready to invest in what comes next — because nobody is going to hand you the orders anymore.

Find My Program → Join for $22/Month

You Led at the
Highest Level.
Now What?

ATLVets Brings
The Conversation
to You