Advancing The Line – Tampa – Workshop

ATLVets Entrepreneurship Workshop – Sponsored by CLA

The Branding IFAK Workshop

Identify. Find. Attract. Keep.

Your brand is what people say about you when you’re not in the room. Yet most professionals—especially veterans transitioning into leadership, entrepreneurship, or advisory roles—operate without a clear, intentional brand strategy.

The Branding IFAK Workshop is a hands-on, two-hour session designed to give you a practical, repeatable framework for clarifying your identity, defining your ideal audience, and communicating your value with confidence and consistency.

Drawing from the IFAK methodology—Identify, Find, Attract, Keep—this workshop helps participants:

• Clarify who they are and what differentiates them
• Identify their ideal audience (“your WHO”) and where to reach them
• Align messaging, story, and presence to attract the right opportunities
• Build trust and retention through consistency and authenticity

This is not a marketing lecture. It’s a working session. You’ll leave with clearer language, sharper positioning, and a brand foundation you can immediately apply to your career, business, or leadership platform.