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DTSTART;TZID=America/New_York:20260530T080000
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UID:10000563-1780128000-1780142400@atlvets.org
SUMMARY:Join the ATLVets Team at the BAPS Charities Walk|Run
DESCRIPTION:How to Support Veterans Beyond Saying Thank You for Your Service | ATLVets\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n    \n      ATLVets\n      ›\n      Resources\n      ›\n      How to Support Veterans\n    \n    Veterans · Community\n    How to Support Veterans Beyond Saying "Thank You for Your Service"\n    Three words that mean well and do nothing. Here's what actually helps — and how individuals\, companies\, and communities can make a real\, lasting difference in a veteran's life. \n    \n      \n        \n      \n      \n        Zack A. Knight\, MBA\n        April 12\, 2026 · 7 min read\n      \n    \n  \n\n\n\n  \n    \n\n      The Three Words That Cost Nothing and Change Nothing\n\n      "Thank you for your service." \n\n      It is said with genuine warmth\, in airports and gas stations and grocery stores\, by people who mean it sincerely and have no idea what else to say. And veterans — most of them — accept it graciously\, because they understand where it comes from and because the alternative is an awkward conversation most people aren't equipped for. \n\n      But here is the honest truth that most veterans will only say to each other: the phrase does almost nothing. Not because gratitude is wrong. But because gratitude that costs nothing and requires nothing is not investment. It is absolution. It lets the person saying it feel good about the transaction without having to engage with the actual complexity of what veterans are navigating after service. \n\n      Veterans don't need you to feel grateful. They need you to understand\, hire\, fund\, mentor\, and advocate. Those things are harder than three words — and they are the only things that actually move the needle. \n\n      \n        Veterans don't need your gratitude. They need your investment. \n        — Zack A. Knight\, MBA\, Founder\, ATLVets Inc.\n      \n\n      What Veterans Actually Need\n\n      To understand what actually helps\, you have to understand what veterans are actually dealing with after separation. Not the Hollywood version — the real one. \n\n      The military is a total institution. It provides identity\, community\, mission\, development\, housing\, healthcare\, and a clear standard of performance. When you separate\, all of that ends simultaneously. Veterans don't just lose a job. They lose an entire operating system for their life. And they're expected to rebuild it from scratch in a civilian environment that speaks a different language\, operates on different values\, and has no framework for translating military experience into civilian currency. \n\n      The result\, for many veterans\, is underemployment\, social isolation\, identity disruption\, and a persistent feeling that civilian life never quite fits. None of that is solved by a handshake and three words at an airport. It's solved by structural support — employment\, development\, community\, and investment. \n\n      \n        $1T\n        \n          Lost economic value from veteran underemployment annually\n          Veterans' leadership experience is systematically undervalued in the civilian market — costing the economy over $1 trillion per year in misallocated talent.\n        \n      \n\n      If You're an Individual\n\n      Hire Veterans — and Actually Advocate for Them\n\n      If you have any influence over hiring in your organization\, use it. Not as a charity gesture but as a strategic decision. Veterans bring operational discipline\, leadership under pressure\, cross-functional communication skills\, and a zero-defect mindset that most civilian hires take years to develop — if they develop it at all. The challenge is that most civilian hiring managers don't know how to read a military resume and don't know the right questions to ask. \n\n      If your company has a veteran hiring initiative\, actually participate in it. If it doesn't\, advocate for one. And when a veteran is hired into your organization\, be the person who helps them translate — who explains the unwritten rules of civilian workplace culture\, advocates for their promotion\, and treats their military leadership experience as the asset it actually is. \n\n      Fund Organizations Doing the Real Work\n\n      There are thousands of veteran nonprofits in the United States. Most of them do awareness. A small number do development — the structural work of building employment pathways\, leadership programs\, community\, and accountability systems. Those are the ones worth funding. $22 a month to an organization like ATLVets — the same number we lose every day — funds the programs that give veterans purpose\, community\, and a next mission. That is a more useful act of gratitude than anything you can say in an airport. \n\n      Show Up\n\n      Attend veteran events. Volunteer at veteran organizations. Bring veterans into your professional and social networks — not to check a box but because isolation is one of the primary drivers of veteran crisis. Veterans who are connected to strong civilian communities fare dramatically better than those who are not. You do not have to have served to be part of that community. You just have to show up consistently and treat veterans like the leaders they are. \n\n      \n        \n          The Hero Tree\n          $22/Month.The Same Number We're Fighting.\n          Join the Hero Tree and fund the leadership development programs that give veterans their next mission. Cancel anytime. 100% to programs.\n        \n        Join the Hero Tree →\n      \n\n      If You're a Company or Organization\n\n      Build a Real Veteran Hiring Pipeline — Not a PR Program\n\n      The difference between a veteran hiring initiative that works and one that doesn't is simple: one is built around veterans' actual needs\, and the other is built around the company's PR calendar. Real veteran hiring pipelines involve partnerships with veteran organizations that do pre-credentialing and skills translation work\, structured onboarding that bridges the military-to-civilian culture gap\, and mentorship programs that connect veteran hires to senior leaders who understand their background. \n\n      Programs like ATLVets' Manufacturing Pathway (AMP) exist precisely to close this gap — pre-credentialing veterans with OSHA certification\, LSS Yellow Belt foundation\, and manufacturing-specific resume work\, then connecting them directly to employer partners who have committed to meaningful hiring. If you're a manufacturer\, you can sponsor an AMP cohort and solve your workforce problem and advance a mission simultaneously. \n\n      Sponsor Veteran Development Programs\n\n      Corporate sponsorship of veteran leadership development organizations is one of the highest-leverage philanthropic investments available. It is tax-deductible as a donation to a 501(c)(3). It generates genuine employee pride and community goodwill — not the manufactured kind\, the real kind that comes from being visibly associated with something that matters. And it provides direct access to a talent pipeline of highly capable\, pre-screened veterans who are ready to contribute from day one. \n\n      Create Internal Veteran Networks\n\n      If your company is large enough to have employee resource groups\, a veteran ERG is one of the most impactful you can create. It provides community for veteran employees\, a structured pathway for their voices to reach leadership\, and a cultural signal that the organization takes veteran talent seriously. It also creates a natural recruitment pipeline — veterans recruit veterans\, and a strong internal veteran community is one of the most effective tools for veteran talent acquisition. \n\n      \n        \n          For Individuals\n          Fund It\n          $22/month to ATLVets funds leadership development\, community\, and programs that give veterans their next mission.\n        \n        \n          For Individuals\n          Advocate Inside Your Org\n          Push for veteran hiring programs\, mentorship\, and ERGs. Be the person who translates military experience for hiring managers.\n        \n        \n          For Companies\n          Sponsor a Cohort\n          AMP cohort sponsorship gives you pre-credentialed veteran talent and funds the mission. Tax-deductible. Real ROI.\n        \n        \n          For Companies\n          Corporate Partnership\n          ATLVets corporate tiers from $1K to $10K+ — named recognition\, talent access\, co-branded programming.\n        \n      \n\n      What Not to Do\n\n      A few patterns that are common and mostly counterproductive: \n\n      Don't treat veterans as broken. The dominant cultural narrative around veterans leads with trauma\, struggle\, and crisis. That narrative exists because those things are real for some veterans. But it is not the whole story — and when it becomes the default lens\, it shapes how civilians interact with veterans in ways that are condescending\, limiting\, and often deeply frustrating to veterans themselves. The veteran in front of you is most likely not primarily defined by their wounds. They are defined by their leadership\, their discipline\, their operational experience\, and their capability. \n\n      Don't confuse awareness with action. Sharing a social post\, wearing a pin\, or participating in a one-time event is not the same as sustained investment. Veterans' challenges are structural and long-term. They require structural and long-term responses. Awareness campaigns are valuable for reaching new audiences — but if awareness never converts to action\, it is noise with good intentions. \n\n      Don't assume free is better. One of the counterintuitive truths of veteran service delivery is that free programs are often valued less than earned ones. Veterans come from a culture where everything is earned — rank\, respect\, resources. Programs that require veterans to earn their participation through service activities are valued more\, completed at higher rates\, and generate better outcomes than programs that hand everything over at no cost. \n\n      \n        The Short Version — What Actually Helps\n        \n          Fund organizations doing leadership development\, employment pathways\, and community-building — not just awareness\n          Hire veterans intentionally and advocate for them inside your organization once they're hired\n          Treat veterans as leaders with translatable skills — not as charity cases or trauma survivors\n          Show up consistently to veteran events\, organizations\, and communities — connection is protective\n          If you're a company\, sponsor veteran development programs — it's tax-deductible\, talent-generating\, and mission-advancing simultaneously\n        \n      \n\n      The next time you're in an airport and you see a veteran\, you can still say thank you. But if you want to do something that actually changes their life — and changes the number — join the Hero Tree for $22/month\, sponsor an AMP cohort\, or connect a veteran you know to ATLVets programs. That's what moves the needle. That's what changes the number. That's what "thank you" actually looks like in action. \n\n      \n        Veterans\n        Community\n        Veteran Hiring\n        Corporate Giving\n        Leadership Development\n        ATLVets\n      \n\n      \n        \n        \n          Zack A. Knight\, MBA\n          Founder & Chair\, ATLVets Inc.\n          Zack Knight is a veteran\, MBA\, and the founder of ATLVets Inc. He built ATLVets because he went through every transition program available after separation and still asked "now what." ATLVets is the answer he couldn't find.\n        \n      \n\n    \n\n    \n      \n        About ATLVets\n        \n          ATLVets\n          Veteran leadership development — six programs\, one mission. The development system the military forgot to build for after you get out.\n          Explore Programs →\n        \n      \n      \n        \n          22\n          Veterans lost every day\n          Your $22/month joins the Hero Tree and funds the leadership programs that change this number.\n          Join the Hero Tree →\n          501(c)(3) · EIN 92-0351235 · Tax-deductible\n        \n      \n      \n        Leadership Institute\n        \n          Active Programs\n          \n            Senior Leader Track →\n            VetOPS →\n            Manufacturing Pathway (AMP) →\n            Beyond the Uniform →\n            Heroic Forge →\n            Resilience & Reflection →\n          \n        \n      \n    \n  \n\n  \n    More from ATLVets\n    \n      \n        \n        \n          Veterans · Mental Health\n          Why 22 Veterans Die by Suicide Every Day\n          The number gets shared constantly. The reason behind it rarely does. Here's the full picture and what's actually being done about it.\n          Read More →\n        \n      \n      \n        \n        \n          Veterans · Transition\n          What Happens to Veterans After They Separate from the Military\n          The transition programs are 90 days. The identity crisis lasts years. Here's what the data actually shows.\n          Read More →\n        \n      \n      \n        \n        \n          Support ATLVets\n          Join the Hero Tree — $22/Month Funds the Mission\n          $22 a month. The same number we're fighting. Join the Hero Tree and fund the programs that change it.\n          Donate Now →
URL:https://atlvets.org/events/baps-charities-walkrun/
ATTACH;FMTTYPE=image/png:https://atlvets.org/wp-content/uploads/2026/03/BAPS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260908T160000
DTEND;TZID=America/New_York:20260908T210000
DTSTAMP:20260526T125029
CREATED:20260110T175423Z
LAST-MODIFIED:20260110T175537Z
UID:10000547-1788883200-1788901200@atlvets.org
SUMMARY:VETLANTA Q3 Summit at College Football Hall of Fame
DESCRIPTION:How to Support Veterans Beyond Saying Thank You for Your Service | ATLVets\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n    \n      ATLVets\n      ›\n      Resources\n      ›\n      How to Support Veterans\n    \n    Veterans · Community\n    How to Support Veterans Beyond Saying "Thank You for Your Service"\n    Three words that mean well and do nothing. Here's what actually helps — and how individuals\, companies\, and communities can make a real\, lasting difference in a veteran's life. \n    \n      \n        \n      \n      \n        Zack A. Knight\, MBA\n        April 12\, 2026 · 7 min read\n      \n    \n  \n\n\n\n  \n    \n\n      The Three Words That Cost Nothing and Change Nothing\n\n      "Thank you for your service." \n\n      It is said with genuine warmth\, in airports and gas stations and grocery stores\, by people who mean it sincerely and have no idea what else to say. And veterans — most of them — accept it graciously\, because they understand where it comes from and because the alternative is an awkward conversation most people aren't equipped for. \n\n      But here is the honest truth that most veterans will only say to each other: the phrase does almost nothing. Not because gratitude is wrong. But because gratitude that costs nothing and requires nothing is not investment. It is absolution. It lets the person saying it feel good about the transaction without having to engage with the actual complexity of what veterans are navigating after service. \n\n      Veterans don't need you to feel grateful. They need you to understand\, hire\, fund\, mentor\, and advocate. Those things are harder than three words — and they are the only things that actually move the needle. \n\n      \n        Veterans don't need your gratitude. They need your investment. \n        — Zack A. Knight\, MBA\, Founder\, ATLVets Inc.\n      \n\n      What Veterans Actually Need\n\n      To understand what actually helps\, you have to understand what veterans are actually dealing with after separation. Not the Hollywood version — the real one. \n\n      The military is a total institution. It provides identity\, community\, mission\, development\, housing\, healthcare\, and a clear standard of performance. When you separate\, all of that ends simultaneously. Veterans don't just lose a job. They lose an entire operating system for their life. And they're expected to rebuild it from scratch in a civilian environment that speaks a different language\, operates on different values\, and has no framework for translating military experience into civilian currency. \n\n      The result\, for many veterans\, is underemployment\, social isolation\, identity disruption\, and a persistent feeling that civilian life never quite fits. None of that is solved by a handshake and three words at an airport. It's solved by structural support — employment\, development\, community\, and investment. \n\n      \n        $1T\n        \n          Lost economic value from veteran underemployment annually\n          Veterans' leadership experience is systematically undervalued in the civilian market — costing the economy over $1 trillion per year in misallocated talent.\n        \n      \n\n      If You're an Individual\n\n      Hire Veterans — and Actually Advocate for Them\n\n      If you have any influence over hiring in your organization\, use it. Not as a charity gesture but as a strategic decision. Veterans bring operational discipline\, leadership under pressure\, cross-functional communication skills\, and a zero-defect mindset that most civilian hires take years to develop — if they develop it at all. The challenge is that most civilian hiring managers don't know how to read a military resume and don't know the right questions to ask. \n\n      If your company has a veteran hiring initiative\, actually participate in it. If it doesn't\, advocate for one. And when a veteran is hired into your organization\, be the person who helps them translate — who explains the unwritten rules of civilian workplace culture\, advocates for their promotion\, and treats their military leadership experience as the asset it actually is. \n\n      Fund Organizations Doing the Real Work\n\n      There are thousands of veteran nonprofits in the United States. Most of them do awareness. A small number do development — the structural work of building employment pathways\, leadership programs\, community\, and accountability systems. Those are the ones worth funding. $22 a month to an organization like ATLVets — the same number we lose every day — funds the programs that give veterans purpose\, community\, and a next mission. That is a more useful act of gratitude than anything you can say in an airport. \n\n      Show Up\n\n      Attend veteran events. Volunteer at veteran organizations. Bring veterans into your professional and social networks — not to check a box but because isolation is one of the primary drivers of veteran crisis. Veterans who are connected to strong civilian communities fare dramatically better than those who are not. You do not have to have served to be part of that community. You just have to show up consistently and treat veterans like the leaders they are. \n\n      \n        \n          The Hero Tree\n          $22/Month.The Same Number We're Fighting.\n          Join the Hero Tree and fund the leadership development programs that give veterans their next mission. Cancel anytime. 100% to programs.\n        \n        Join the Hero Tree →\n      \n\n      If You're a Company or Organization\n\n      Build a Real Veteran Hiring Pipeline — Not a PR Program\n\n      The difference between a veteran hiring initiative that works and one that doesn't is simple: one is built around veterans' actual needs\, and the other is built around the company's PR calendar. Real veteran hiring pipelines involve partnerships with veteran organizations that do pre-credentialing and skills translation work\, structured onboarding that bridges the military-to-civilian culture gap\, and mentorship programs that connect veteran hires to senior leaders who understand their background. \n\n      Programs like ATLVets' Manufacturing Pathway (AMP) exist precisely to close this gap — pre-credentialing veterans with OSHA certification\, LSS Yellow Belt foundation\, and manufacturing-specific resume work\, then connecting them directly to employer partners who have committed to meaningful hiring. If you're a manufacturer\, you can sponsor an AMP cohort and solve your workforce problem and advance a mission simultaneously. \n\n      Sponsor Veteran Development Programs\n\n      Corporate sponsorship of veteran leadership development organizations is one of the highest-leverage philanthropic investments available. It is tax-deductible as a donation to a 501(c)(3). It generates genuine employee pride and community goodwill — not the manufactured kind\, the real kind that comes from being visibly associated with something that matters. And it provides direct access to a talent pipeline of highly capable\, pre-screened veterans who are ready to contribute from day one. \n\n      Create Internal Veteran Networks\n\n      If your company is large enough to have employee resource groups\, a veteran ERG is one of the most impactful you can create. It provides community for veteran employees\, a structured pathway for their voices to reach leadership\, and a cultural signal that the organization takes veteran talent seriously. It also creates a natural recruitment pipeline — veterans recruit veterans\, and a strong internal veteran community is one of the most effective tools for veteran talent acquisition. \n\n      \n        \n          For Individuals\n          Fund It\n          $22/month to ATLVets funds leadership development\, community\, and programs that give veterans their next mission.\n        \n        \n          For Individuals\n          Advocate Inside Your Org\n          Push for veteran hiring programs\, mentorship\, and ERGs. Be the person who translates military experience for hiring managers.\n        \n        \n          For Companies\n          Sponsor a Cohort\n          AMP cohort sponsorship gives you pre-credentialed veteran talent and funds the mission. Tax-deductible. Real ROI.\n        \n        \n          For Companies\n          Corporate Partnership\n          ATLVets corporate tiers from $1K to $10K+ — named recognition\, talent access\, co-branded programming.\n        \n      \n\n      What Not to Do\n\n      A few patterns that are common and mostly counterproductive: \n\n      Don't treat veterans as broken. The dominant cultural narrative around veterans leads with trauma\, struggle\, and crisis. That narrative exists because those things are real for some veterans. But it is not the whole story — and when it becomes the default lens\, it shapes how civilians interact with veterans in ways that are condescending\, limiting\, and often deeply frustrating to veterans themselves. The veteran in front of you is most likely not primarily defined by their wounds. They are defined by their leadership\, their discipline\, their operational experience\, and their capability. \n\n      Don't confuse awareness with action. Sharing a social post\, wearing a pin\, or participating in a one-time event is not the same as sustained investment. Veterans' challenges are structural and long-term. They require structural and long-term responses. Awareness campaigns are valuable for reaching new audiences — but if awareness never converts to action\, it is noise with good intentions. \n\n      Don't assume free is better. One of the counterintuitive truths of veteran service delivery is that free programs are often valued less than earned ones. Veterans come from a culture where everything is earned — rank\, respect\, resources. Programs that require veterans to earn their participation through service activities are valued more\, completed at higher rates\, and generate better outcomes than programs that hand everything over at no cost. \n\n      \n        The Short Version — What Actually Helps\n        \n          Fund organizations doing leadership development\, employment pathways\, and community-building — not just awareness\n          Hire veterans intentionally and advocate for them inside your organization once they're hired\n          Treat veterans as leaders with translatable skills — not as charity cases or trauma survivors\n          Show up consistently to veteran events\, organizations\, and communities — connection is protective\n          If you're a company\, sponsor veteran development programs — it's tax-deductible\, talent-generating\, and mission-advancing simultaneously\n        \n      \n\n      The next time you're in an airport and you see a veteran\, you can still say thank you. But if you want to do something that actually changes their life — and changes the number — join the Hero Tree for $22/month\, sponsor an AMP cohort\, or connect a veteran you know to ATLVets programs. That's what moves the needle. That's what changes the number. That's what "thank you" actually looks like in action. \n\n      \n        Veterans\n        Community\n        Veteran Hiring\n        Corporate Giving\n        Leadership Development\n        ATLVets\n      \n\n      \n        \n        \n          Zack A. Knight\, MBA\n          Founder & Chair\, ATLVets Inc.\n          Zack Knight is a veteran\, MBA\, and the founder of ATLVets Inc. He built ATLVets because he went through every transition program available after separation and still asked "now what." ATLVets is the answer he couldn't find.\n        \n      \n\n    \n\n    \n      \n        About ATLVets\n        \n          ATLVets\n          Veteran leadership development — six programs\, one mission. The development system the military forgot to build for after you get out.\n          Explore Programs →\n        \n      \n      \n        \n          22\n          Veterans lost every day\n          Your $22/month joins the Hero Tree and funds the leadership programs that change this number.\n          Join the Hero Tree →\n          501(c)(3) · EIN 92-0351235 · Tax-deductible\n        \n      \n      \n        Leadership Institute\n        \n          Active Programs\n          \n            Senior Leader Track →\n            VetOPS →\n            Manufacturing Pathway (AMP) →\n            Beyond the Uniform →\n            Heroic Forge →\n            Resilience & Reflection →\n          \n        \n      \n    \n  \n\n  \n    More from ATLVets\n    \n      \n        \n        \n          Veterans · Mental Health\n          Why 22 Veterans Die by Suicide Every Day\n          The number gets shared constantly. The reason behind it rarely does. Here's the full picture and what's actually being done about it.\n          Read More →\n        \n      \n      \n        \n        \n          Veterans · Transition\n          What Happens to Veterans After They Separate from the Military\n          The transition programs are 90 days. The identity crisis lasts years. Here's what the data actually shows.\n          Read More →\n        \n      \n      \n        \n        \n          Support ATLVets\n          Join the Hero Tree — $22/Month Funds the Mission\n          $22 a month. The same number we're fighting. Join the Hero Tree and fund the programs that change it.\n          Donate Now →
URL:https://atlvets.org/events/vetlanta-q3-2026/
END:VEVENT
END:VCALENDAR